Book Title : Everybody Writes

everybody writes

Release Date : 2014-09-02
ISBN Code : 9781118905616
Book Author : Ann Handley
Book Publisher : John Wiley & Sons
Total Pages : 320

Book Summary :

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Book Title : The Rise of Writing

the rise of writing

Release Date : 2015-01-08
ISBN Code : 9781107090316
Book Author : Deborah Brandt
Book Publisher : Cambridge University Press
Total Pages : 206

Book Summary :

Drawing on real-life interviews, Brandt explores what happens when writing overtakes reading as the basis of people's daily literate experience.

Book Title : Teach Like a Champion 2 0

teach like a champion 2 0

Release Date : 2014-12-24
ISBN Code : 9781118898796
Book Author : Doug Lemov
Book Publisher : John Wiley & Sons
Total Pages : 332

Book Summary :

One of the most influential teaching guides ever—updated! Teach Like a Champion 2.0 is a complete update to the international bestseller. This teaching guide is a must-have for new and experienced teachers alike. Over 700,000 teachers around the world already know how the techniques in this book turn educators into classroom champions. With ideas for everything from classroom management to inspiring student engagement, you will be able to perfect your teaching practice right away. The first edition of Teach Like a Champion influenced thousands of educators because author Doug Lemov's teaching strategies are simple and powerful. Now, updated techniques and tools make it even easier to put students on the path to college readiness. Here are just a few of the brand new resources available in the 2.0 edition: Over 70 new video clips of real teachers modeling the techniques in the classroom A selection of never before seen techniques inspired by top teachers around the world Brand new structure emphasizing the most important techniques and step by step teaching guidelines Updated content reflecting the latest best practices from outstanding educators With the sample lesson plans, videos, and online community, you will be teaching like a champion in no time. The classroom techniques you'll learn in this book can be adapted to suit any context. Find out why Teach Like a Champion is a "teaching Bible" for so many educators worldwide.

Book Title :

Release Date : 2017-12-18
ISBN Code : 9785040308842
Book Author : Пол Каланити
Book Publisher : Litres
Total Pages :

Book Summary :

Пол Каланити – талантливый врач-нейрохирург, и он с таким же успехом мог бы стать талантливым писателем. Вы держите в руках его единственную книгу.Более десяти лет он учился на нейрохирурга и всего полтора года отделяли его от того, чтобы стать профессором. Он уже получал хорошие предложения работы, у него была молодая жена и совсем чуть-чуть оставалось до того, как они наконец-то начнут настоящую жизнь, которую столько лет откладывали на потом.Полу было всего 36 лет, когда смерть, с которой он боролся в операционной, постучалась к нему самому. Диагноз – рак легких, четвертая стадия – вмиг перечеркнул всего его планы.Кто, как не сам врач, лучше всего понимает, что ждет больного с таким диагнозом? Пол не опустил руки, он начал жить! Он много времени проводил с семьей, они с женой родили прекрасную дочку Кэди, реализовалась мечта всей его жизни – он начал писать книгу, и он стал профессором нейрохирургии.У ВАС В РУКАХ КНИГА ВЕЛИКОГО ПИСАТЕЛЯ, УСПЕВШЕГО НАПИСАТЬ ВСЕГО ОДНУ КНИГУ. ЭТУ КНИГУ!

Book Title : The Art of Writing Badly

the art of writing badly

Release Date : 1999
ISBN Code : 081011691X
Book Author : Richard Chandler Borden
Book Publisher : Northwestern University Press
Total Pages : 404

Book Summary :

"The art of writing badly" is a phrase the Russian writer Valentin Kataev coined to describe the work that came out of the mauvist movement in Russia-a style of writing that consciously challenged Soviet dogma. In this book, Richard Borden discusses the cultural and political context from which these authors emerged and the development of "bad writing." Beginning with a close examination of the work of Kataev, the best-known progenitor of "bad writing," Borden then broadens his study to include the "mauvist creations" of post-Stalinist writers Aksenov, Bitov, Sokolov, Limonov, Evgeny Popov, and Venedikt Erofeev. Borden shows how these writers' shared mauvistic characteristics reveal major philosophical and aesthetic tendencies in contemporary Russian culture, bring to light facets of their writing that have never been discussed, and enrich the readings of the particular texts under discussion.

Book Title :

Release Date : 2015-03-11
ISBN Code : 9785457063327
Book Author : Дэвид Огилви
Book Publisher : Litres
Total Pages : 22584

Book Summary :

Дэвид Огилви – один из патриархов рекламной индустрии, основатель рекламного агентства Ogilvy & Mather с годовым оборотом свыше 10 миллиардов долларов, классик теории рекламы, признанный «лучшим копирайтером мира», человек, включенный French Magazine в список гигантов, которые внесли самый весомый вклад в Мировую Индустриальную Революцию наряду с Адамом Смитом, Томасом Эдисоном, Карлом Марксом, Дж. Д. Рокфеллером-старшим и другими. В своей книге Огилви делится опытом создания рекламы, формулирует правила работы в рекламном бизнесе. В книге более 150 цветных и черно-белых иллюстраций с примерами рекламы, созданной при участии мэтра.По словам автора, его книга предназначена молодым энтузиастам, а также маститым профессионалам, которые не устают искать новые пути и средства для того, чтобы заставить покупателей чаще доставать кошелек и получать удовольствие от покупки.

Book Title : The Bloomsbury Introduction to Creative Writing

the bloomsbury introduction to creative writing

Release Date : 2015-01-29
ISBN Code : 9781472578464
Book Author : Tara Mokhtari
Book Publisher : Bloomsbury Publishing
Total Pages : 224

Book Summary :

Covering a wide range of forms and genres, The Bloomsbury Introduction to Creative Writing is a complete introductory manual for students of creative writing. Through a structured series of practical writing exercises � perfect for the classroom, the writer's workshop or as a starting point for a portfolio of work � the book builds the student writer from the first explorations of their own voice, through to mastery of a wide range of genres and forms. The Bloomsbury Introduction to Creative Writing covers such genres as: · Autobiographical writing · Short fiction · Poetry · Screenwriting · Writing for performance · Writing for digital media With practical guidance on writing scholarly critiques of your own work and a glossary of terms for ease of reference, this book is an essential manual for any introductory creative writing course and a practical companion for more advanced writers.

Book Title :

Release Date : 2017-09-05
ISBN Code : 9785457655102
Book Author : Рэй Брэдбери
Book Publisher : Litres
Total Pages :

Book Summary :

«Каждое утро я вскакиваю с постели и наступаю на мину. Эта мина – я сам», – пишет Рэй Брэдбери, и это, пожалуй, и есть квинтэссенция книги. Великий Брэдбери, чьи книги стали классикой при жизни автора, пытается разобраться в себе, в природе писательского творчества. Как рождается сюжет? Как появляется замысел? И вообще – в какой момент человек понимает, что писать книги – и есть его предназначение? Но это отнюдь не скучные и пафосные заметки мэтра. У Брэдбери замечательное чувство юмора, он смотрит на мир глазами не только всепонимающего, умудренного опытом, но и ироничного человека. Так, одна из глав книги называется «Как удерживать и кормить Музу». Кстати, ответ на этот вопрос есть в книге, и он прост – чтобы удерживать Музу, надо жить с увлечением и любить жизнь, прислушиваться к ней и к самому себе.

Book Title : Forbes Best Business Mistakes

forbes best business mistakes

Release Date : 2010-06-17
ISBN Code : 0470768339
Book Author : Bob Sellers
Book Publisher : John Wiley & Sons
Total Pages : 208

Book Summary :

Today's top business leaders reveal how to make even the biggest mistakes work for you Forbes Best Business Mistakes reveals practical lessons from some of today's most successful business leaders to show you how to turn a bad business situation into a success. Based on exclusive sit-down interviews with some of today's most successful men and women, author Bob Sellers shares their stories to provide valuable insights and lessons that can help you can learn from their mistakes. Those profiled in Forbes Best Business Mistakes include the likes of Wall Street guru Peter Lynch, larger-than-life media personalities Jim Cramer and Suze Orman, legendary CEO Jack Welch, and newcomer Jason Kilar, CEO of Hulu, who is poised to change the movie and TV industry landscape as we know it forever. Other names include PIMCO's Bill Gross and Mohamed El-Erian and Home Depot Founder Arthur Blank. Reveal how top business and financial leaders turned their biggest mistakes into success stories Based on exclusive interviews with some of today's most successful professionals, from Jason Kilar of Hulu to Suze Orman Contains practical lessons on how you can turn a bad business situation around As Malcolm Forbes put it, "Failure is success if we learn from it." Forbes Best Business Mistakes shares the missteps of others so you can learn from them, be inspired by them, and succeed where you may not have seen opportunity before.

Book Title : Young Children as Intercultural Mediators

young children as intercultural mediators

Release Date : 2014-06-27
ISBN Code : 9781783092154
Book Author : Zhiyan Guo
Book Publisher : Multilingual Matters
Total Pages : 232

Book Summary :

This multidisciplinary approach to cultural mediation brings together insights from anthropology, sociology, linguistics and intercultural communication to offer a detailed depiction of family life in immigrant Chinese communities. Utilising a strongly contextualised and evidence-based narrative approach to exploring the nature of child cultural mediation, the author provides an insightful analysis of intercultural relationships between children and parents in immigrant families and of the informative aspects of their everyday lives. Furthermore, the family home setting offers the reader a glimpse of a personal territory that researchers often have great difficulty accessing. This ethnographic study will be of interest to students, researchers and professionals working in the areas of intercultural communication, childhood studies, family relations and migration studies.

Book Title : Teach Like a Champion Enhanced Edition

teach like a champion enhanced edition

Release Date : 2011-07-25
ISBN Code : 9781118117866
Book Author : Doug Lemov
Book Publisher : John Wiley & Sons
Total Pages : 352

Book Summary :

This special enhanced edition of Teach Like a Champion brings to life the 49 essential teaching techniques from Doug Lemov. In his best-selling book, Teach Like a Champion, Doug Lemov helps new and veteran teachers working with students of all ages become champions in the classroom. These powerful techniques are concrete, specific, and easy to put into action immediately. In this enhanced edition of Teach Like a Champion, the reader will find all the great content in the original book but all 25 video clips are integrated and playable within the chapters. Read the technique description and see it in action immediately! The enhanced edition makes the invaluable content even more accessible and engaging. It's perfect for personal professional development as well as for use in group settings. Among the techniques: **Technique #1: No Opt Out. How to move students from the blank stare or stubborn shrug to giving the right answer every time. **Technique #22: Cold Call. In order to make engaged participation the expectation, call on students regardless of whether they have raised their hands. **Technique #35: Do It Again. When students fail to successfully complete a basic task, from entering the classroom quietly to passing papers around, doing it again, doing it right, and doing it perfectly, results in the best consequences. Highlights of the enhanced edition include: **A complete digital version of the print book. **25 seamlessly integrated video clips of champion teachers demonstrating successful techniques with their students. **A new bonus Video Introduction with author Doug Lemov. Hear Doug's suggestions on how to use the book, and why he thinks this new enhanced format of Teach Like a Champion is perfect for busy educators!

Book Title : The Web Designer s Roadmap

the web designer s roadmap

Release Date : 2012-08-29
ISBN Code : 9781457191985
Book Author : Giovanni DiFeterici
Book Publisher : SitePoint
Total Pages : 200

Book Summary :

The Web Designer's Roadmap is a full-color book about the creative process and the underlying principles that govern that process. While other books cover the nuts 'n' bolts of how to design the elements that make up websites, this book outlines how effective designers go about their work, illustrating the complete creative process from start to finish. As well as how-to content, the book draws on interviews with a host of well-known design gurus, including Shaun Inman, Daniel Burka, Meagan Fisher, Donald Norman and Dan Rubin. A non-academic book, this is a fun and easy read packed with practical information.

Book Title : Empire


Release Date : 2009-11-30
ISBN Code : 1429966513
Book Author : Orson Scott Card
Book Publisher : Macmillan
Total Pages : 352

Book Summary :

The American Empire has grown too fast, and the fault lines at home are stressed to the breaking point. The war of words between Right and Left has collapsed into a shooting war, though most people just want to be left alone. The battle rages between the high-technology weapons on one side, and militia foot-soldiers on the other, devastating the cities, and overrunning the countryside. But the vast majority, who only want the killing to stop and the nation to return to more peaceful days, have technology, weapons and strategic geniuses of their own. When the American dream shatters into violence, who can hold the people and the government together? And which side will you be on? Orson Scott Card is a master storyteller, who has earned millions of fans and reams of praise for his previous science fiction and fantasy novels. Now he steps a little closer to the present day with this chilling look at a near future scenario of a new American Civil War. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Book Title : Jumpstart Poetry

jumpstart poetry

Release Date : 2008-09-09
ISBN Code : 9781134035397
Book Author : Pie Corbett
Book Publisher : Routledge
Total Pages : 200

Book Summary :

A good poetry idea should help the children feel excited about writing and enable them to think of what to write - developing their imagination, creativity and writing skills. Jumpstart! Poetry is about involving children as creative writers through writing poems. The book contains a bank of ideas that can be drawn upon when teaching poetry but also at other times to provide a source for creative writing that children relish. There are more than 100 quick warm-ups to fire the brain into a creative mood and to ‘jumpstart’ reading, writing and performing poetry in any key stage 1 or 2 classroom. Practical, easy-to-do and vastly entertaining, this new ‘jumpstarts’ will appeal to busy teachers in any primary classroom.

Book Title : Howard Who

howard who

Release Date : 2013-10-18
ISBN Code : 9781618730091
Book Author : Howard Waldrop
Book Publisher : Small Beer Press
Total Pages : 256

Book Summary :

First paperback edition of a landmark collection of maverick science fiction.

Book Title : Revealing Lives

revealing lives

Release Date : 1990
ISBN Code : 0791404358
Book Author : Susan G. Bell
Book Publisher : SUNY Press
Total Pages : 255

Book Summary :

In this book gender is the lens through which autobiography and biography are scrutinized. The authors show what is revealed when they magnify the gendered aspects of both men s and women s writing. The eternal questions of identity, choice, responsibility, happiness, tragedy, and even death are interpreted in terms of gender analysis. The book presents a sequence of studies from the early nineteenth to the late twentieth century that includes individuals such as American poet Anne Sexton and German writers Christa Wolf and Paul Celan, and groups such as nineteenth-century Mexican women and members of the British working class. It extends the paradigm of self-reflexive literature to include and highlight the overlap between autobiography and biography, especially in the case of women who often wrote their lives obliquely through the biographies of their famous male relatives, e. g., Adele Hugo and Anne Thackeray Ritchie. The authors refuse to accept a monolithic conception of gender. The studies of Charles and Mary Lamb, Nadezhda Durova, and John Stuart Mill demonstrate that even in the nineteenth century, a binary gender system is inadequate as a mode of approach to actual life stories."